Marketing for Beginners

Learn marketing while creating a marketing process for your business.

Marketing Course for Beginners

How does marketing work?

Make ideas spread

Marketing creates a need in the market for your products and services.
Imaginator @ KOKONO

Learn by playing with marketing steps

Work from Home Guide Kokono transparent

Week 1: Character

How do you make people feel?

Reveal an authentic voice behind a business.

  • Name
  • Brand Persona
  • Culture and Values
  • Vision and Mission
  • Storytelling
Marketing Course for Beginners

Week 2: Value

How do you make lives better?

Know what makes your business valuable.

  • Problem and Solution
  • Benefits and Features
  • Value Proposition
  • Target Persona
  • Jobs to be Done
Communication Mini Course at Kokono

Week 3: Keywords

How do your customers talk?

Choose the right words to describe a business.

  • Competitor Research
  • Keyword Research
  • SEO for a Website
  • Link Building
  • Google My Business
Goal Setting mini course at Kokono

Week 4: Messages

How can you get found online?

Create an authentic content about a business.

  • Blogging
  • Social Media
  • Images and Videos
  • Community
Productivity Mini Course at Kokono

Week 5: Experiments

How do you grow cheap?

Discover the low-cost ways of growing a business.

  • Growth Hacking
  • Objectives and Key Results
  • Kanban
  • Trello
Business Startup Guide Kokono

Week 6: Numbers

What to focus on?

See the big picture and measure how you’re doing.

  • Google Analytics
  • Customer Journey
  • Funnels
  • ARR
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Your Marketing Project

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