How to make a website in steps?
Business websites create trust with customers.
With this business website guide, you’ll gain a clear understanding of what’s involved in setting up your business online.
Give your website a name
Domain name is how your website is called.
Your domain name can indicate a country, for example .ie means Ireland, .co.uk means United Kingdom. If you have clients across many countries, choose a generic one, for example .com, .co, .io.
Hosting and Security
Find a virtual home for your website
Hosting means where your website's data is stored.
Popular hosting providers are GoDaddy, BlueHost or SiteGround.
Ensure your website is secure
SSL certificates secure your website and look like "https" instead of "http".
Get a SSL certificate from the same provider where you get a hosting plan.
Imagine your website like a magazine
Content Management System (CMS) means a toolkit for designing your website and publishing updates such as blogs.
Now, break your business summary into paragraphs. Give each a headline. If you offer services, make a list of them. Write each service name and a description for each. (And a price.)
Update a theme with text and images
WordPress is the most popular Content Management System for business websites.
Choose a theme from a professional provider. Page builders Elementor and Beaver will help you. Update it with your text. Find high-quality images on Unsplash and Pexels.
Write for your customer
Search Engine Optimisation (SEO) means your website text is written in the way that your customers and search engines understand.
Imagine your customer living their life. Suddenly, they grab a mobile phone and start looking for a business like yours online.
What makes your customer pause and search for information online? Write down words your customer is googling.
Now, enter these keywords into so-called keyword planners to get ideas on what words to include into your website.
Inform visitors how you use their data
Invite robots to index your site
A sitemap is a plan of your website. Add it to Google, so it can understand your website.
Now, add your sitemap to Google. Just go to Google Search Console.
Link your website
Add your business to Google Maps and local directories, so that it comes up on search results faster.
Setup a Google My Business account. To verify your physical location, you will get a code by post in 1-2 weeks. Add that code to Google My Business account.
Now, add your website link to Google My Business account. Do the same with local business directories such as Yelp, GoldenPages and so on.
Learn to create a website in steps. Choose Kokono as your learning guide for private video classes on your computer.