Website Steps

Plan your website project in steps.

How to make a website in steps?

Business websites create trust with customers.

With this business website guide, you’ll gain a clear understanding of what’s involved in setting up your business online.

How your website is called.

Where your website’s data is stored.

Your website’s updates.

Your website is readable by Google robots.

How your website is linked to other websites.

Domain

"What's the name of your website?"

Give your website a name

Domain name is how your website is called.

Your domain name can be the same as your business name which you use to trade, for example flowers.com. Otherwise your domain name can be your brand or product name, for example magicalroses.com.
When choosing a domain name, think about words that relate to your business activity and are unique, memorable, easy-to-spell across countries (if you trade internationally).

Your domain name can indicate a country, for example .ie means Ireland, .co.uk means United Kingdom. If you have clients across many countries, choose a generic one, for example .com, .co, .io.

Hosting and Security

"Where do you keep your website's data?"

Find a virtual home for your website

Hosting means where your website's data is stored.

Popular hosting providers are GoDaddy, BlueHost or SiteGround.

Ensure your website is secure

SSL certificates secure your website and look like "https" instead of "http".

Get a SSL certificate from the same provider where you get a hosting plan.

Content

"How do you update your website?"

Imagine your website like a magazine

Content Management System (CMS) means a toolkit for designing your website and publishing updates such as blogs.

Website is a virtual brochure first. Try explaining your business to your customers on paper and then adding your text to your website CMS.
First, take a sheet of blank paper and a pen. This is your website. What information do you want to give to your customers about your business? Write a long paragraph about your business.

Now, break your business summary into paragraphs. Give each a headline. If you offer services, make a list of them. Write each service name and a description for each. (And a price.)

Update a theme with text and images

WordPress is the most popular Content Management System for business websites.

Choose a theme from a professional provider.  Page builders Elementor and Beaver will help you. Update it with your text. Find high-quality images on Unsplash and Pexels.

Ensure your menu is visible and clear. Ask yourself, is it easy for me as a customer to find information that I am looking for?
Ensure your headlines relate to your customers words. Use WordPress plugin Yoast to make photos and each page of your website SEO friendly. (See next step.)

Write for your customer

Search Engine Optimisation (SEO) means your website text is written in the way that your customers and search engines understand.

Imagine your customer living their life. Suddenly, they grab a mobile phone and start looking for a business like yours online.

What makes your customer pause and search for information online? Write down words your customer is googling.

Now, enter these keywords into so-called keyword planners to get ideas on what words to include into your website.

Inform visitors how you use their data

Privacy and Cookie Policy (and Terms and Conditions) are the must-have documents for your business website.

WordPress gives guidance on how to write a Privacy Policy with a plugin Jetpack. Think what information you need from your website visitors and why.

Do you use any plugins on your website that track customer data? Explain that in your Privacy Policy. Now, add a Cookie Statement popup on your website. The same Jetpack plugin helps here.

Sitemap

"Is your website found by search engines?"

Invite robots to index your site

A sitemap is a plan of your website. Add it to Google, so it can understand your website.

The easiest way to get your sitemap is to use WordPress plugin Yoast.

Now, add your sitemap to Google. Just go to Google Search Console.

Link your website

Add your business to Google Maps and local directories, so that it comes up on search results faster.

Setup a Google My Business account. To verify your physical location, you will get a code by post in 1-2 weeks. Add that code to Google My Business account.

Now, add your website link to Google My Business account. Do the same with local business directories such as Yelp, GoldenPages and so on.

Make Websites

Learn to create a website in steps. Choose Kokono as your learning guide for private video classes on your computer.