How to do Marketing?
Marketing steps connect your business with people.
This guide is an introduction to a marketing language.
People use words to navigate the world
How to decide on keywords
Think about words your potential customers use online when looking for similar services as yours.
These words are called keywords. Discover keywords that matter to your business in two ways.
People research before they buy
How to communicate about your business in a helpful way
Remember why your business exists. What’s your vision? Also think about what topics you know about but your tribe does not. What’s your expertise?
Write down all ideas that come to mind on sticky notes. One idea per sticky note.
Finally, group all of these ideas by similarity. Give each group a name. Here you’re with a list of blogging ideas!
Measure your marketing efforts in steps
Your communication is like trying to convince many strangers to come to your party.
First, you need to go and meet the strangers. Say something worth remembering. Become friends. Then, prepare the party.
Invite them to your party. Remind them about your party coming soon. Sounds like many steps? Well, that’s how marketing works.
Website analytics tool Google Analytics will help you to measure how you are making friends with strangers as a business.
Connect Your Business with People
Discover a marketer inside you. Choose Kokono as your learning guide for private video classes on your computer.